As a business owner, you have a unique set of skills, knowledge, and experience that makes you an authority in your industry. Whether you’re a seasoned professional or just starting out, your expertise and insights can be invaluable to others seeking guidance and support.
However, simply being an authority in your field isn’t enough to attract customers and drive traffic to your website. In todays digital age, it’s essential to establish your authority online through effective SEO strategies.
In this blog post, we’ll explore how you can leverage your industry expertise to boost your SEO and attract more customers to your business.
How do Potential Customers Find You?
When someone has a question about your industry, where do they turn? Most likely, they’ll start with a Google search. They’ll type in their question and hit enter, and the first few results will determine where they look for answers.
The top 3 results have a few things in common. They are great answers to your query, they are presented in a highly digestible way and they get clicked on more than all of the results that follow. Together the top 3 results account for over 50% of all clicks on the SERPs (Search Engine Results Page) according to a study of billions of search results by Search Engine Journal. The first result alone gets 28.5% of all clicks!
Answers are what web users are seeking, whether its a local business to fulfill their need, or an answer to an embarrassing medical question. 85%+ of all internet users turn to Google.
So how can you utilize your expertise to get what every business owner wants? -To be #1 on Google.
Working with Google
As a business owner, of course you have the answers to your customer’s technical questions. But does your website have the answers? The answers necessary to compete in Google search?
Think about it: if a prospective client asks you a technical questions about your field, you would have a great answers, right? You’d be able to explain the concepts in a way that makes sense to them and shows them that you know your stuff.
Google is being asked the very same questions every second of everyday, and there is no sign of that stopping anytime soon.
Providing valuable industry insights on your website can increase your chances of appearing in top search results and getting a piece of the action.
An effective SEO strategy lays out the road map to publishing all of your knowledge on your website —- becoming competitive on search where you can be found by potential customers for years to come.
Google wants to rank unique and truly informative articles at the top of search. They want to give their users the best experience possible.
By providing great content you are working with Google, giving them the quality of content that they love to place in the top position on search.
Effective SEO: Answering with Excellence
In order for your SEO strategy to be successful, it’s essential to provide high quality, easy to digest answers to questions that users are asking. When industry experts write in a way that everyone can understand, readers pay attention and Google does too.
Answering expertly is where the rubber meets the road when it comes to SEO.
By publishing high-quality content, you are helping Google deliver the best results for its users.
Stand Out from the Crowd
Information is a commodity in todays world, and providing your best knowledge for free on your website is the way to win. Think about it: Your competitors who are investing in SEO have already crafted great content with the goal of ranking on Google Search.
So how do you compete with all of the great content thats already out there? You have to add something new to the mix, like your unique experience, perspective and insight.
In a crowded topic space, simply offering a unique perspective can set you apart, giving you the competitive edge.
Wrapping it Up
As you can see, becoming a leader on search and a knowledge leader in your industry are two sides of the same coin.
Establishing your authority in your industry is essential for attracting customers and driving traffic to your website. By creating high-quality content, you are optimizing your website for SEO and you can position yourself as a leader in your industry and get what every business owner wants, page 1 rankings.