Local SEO

What are Google local search results?

Google Local Search Results are essentially the phone book of the 21st century.

Designed to help users make fast buying decisions while on the go, the Local Search results give users the info they are looking for right on Google Search, without the need to go to each company’s website.

Users often place calls or orders directly from the local results without ever visiting a website.

3 Reasons why local searches matter for your business.

1. Buying intention is high.

2. Buying intention is immediate.

3. Shown at the top of the page.

The Google Maps 3 Pack

The Google Maps 3 pack is the highest unpaid position on Google’s search engine results page (SERP), making it the most valuable real estate for local businesses. When there are no Google Ads present, the Maps 3 pack takes the coveted #1 spot at the top of the search results, providing local businesses with an unparalleled opportunity to attract new customers.

Why Is a Strong Local Presence Important?

A customer visiting your city who is not familiar with the area and just wants to grab lunch is likely to pick one of the best-looking listings in the area, usually one of the 3 listings shown in the 3 pack in a search result.

Also, proximity is important to users, everyone wants to save time. Proximity is often an important factor for users but it is not the only deciding factor in a buying decision. Having a more appealing listing than even a closer competitor can win the sale even though your business is further away than the competition.

Having a quality, highly ranking Google Local Listing is a win for every business that relies on local customers or visitors who don’t know the area and will likely choose a place to visit based on the quality of their local listing alone.

How do customers who are visiting the area find you?

Visitors who are in an unfamiliar area for the first time are likely to be exposed to your business in the local search results. Buying decisions by these transient customers are almost entirely made based on the quality and content of the business’s Google Local listing alone.

Do you know these local marketing buzzwords?

• Geo-fence
• Hyper-local
• Geotag
• Local Optimization
• Local listings
• GMB 3 pack
• Google posts
• Metadata
• Review generation
• Review replies

1. Pay-Per-Click Google Ads

Businesses pay per click to have these ads show up at the top of the page with Google Ads. Top-of-page results like these are often more than $15 per click.

2. Local Results

Taking the second spot are Local Search Results.

Google knows what users are searching for. If the request is likely to be fulfilled by a local business, the local results will be shown as the first section of non-paid results. (if there happen to be no paid ads, Local Results hold the top spot.)

By far the most cost-effective way for a small business to rank high in their surrounding area.

3. Organic Results.

In the third and final spot are the Organic Search Results.

These businesses have earned a high ranking position for their webpage, often through many months of work such as:

• Creating informative content
• Consistently improving user experience
• Backlinking

Getting your website here can involve years of content creation and developing backlinks & is more expensive that Google Business Page SEO. For new businesses organic SEO is often too expensive for the return it generates for a single small location. Thus starting out with Local SEO is smart business decision that will produce results fast & at an affordable price.

Get 100% Local Search Visibility

You can’t fix what you can’t see! Our grid scans provide our clients with a visual way to understand their ranking in local searches. We pull our data directly from Google via our API.

Understanding Grid Scans

Imagine that each you preformed a Google search form you phone at each point on the grid. The number in each circle is your business’s ranking in that location for the given keyword. Number 1-3 means you’re in the 3 pack for that location & keyword!

Slide the grid scan to see the ranking positions before and after local optimization.

What should I do if I want to get started with local marketing?

You can easily optimize your listing yourself, however, Local Rankings SEO can automate the whole process for you. If you want to start optimizing your local presence today, just give us a call!

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