Pay-Per-Click (PPC) Management

Google Ads is the best way to connect with more customers and grow your business. With Google Ads, you can reach people when they’re searching for what you offer on Google. And because Google Ads is a pay-per-click (PPC) advertising program, you only pay when someone clicks on your ad. So it’s easy to get started – and there’s no risk because you can set a budget that fits your business.

PPC Management

What are Google Ads?

Google Ads are the modern version of print ads in newspapers and phone books. With Google Ads, you can place online ads only in front of browsers who are searching for a service just like yours. They are displayed in search results only when a user is looking for the type of product or service you offer.


How do Google Ads work?

With Google Ads, you are paying to ensure you are at the top of a search page. Google Ads are Pay-per-click, meaning you pay based on the number of clicks your ads receive. Notice a Google Ad is always accompanied by the small “Ad” in a green box by the URL.




How does pay-per-click work?

The cost-per-click (CPC) is calculated by taking the average cost of the clicks received over a certain period, then dividing the average CPC by the number of times the ad is shown. If your ad was shown 1000 times and clicked twice with 1 click costing $0.40 and the other click costing $0.80, the CPC would be $0.60.

Who uses Google Ads?

Businesses of all sizes use Google pay-per-click ads. They can be a great way for businesses and start-ups with little website traffic to gain some initial traction. Well-established businesses use Google Ads to reach potential customers who have already visited their website or engaged with their brand on social media.


Who creates the ads?

Anyone can use Google Ads, setting up a free account at is simple. However, setting up effective ads that reach the correct audience and ultimately generate a return can be tricky for a first-time user. Most businesses have a Google ads expert who manages their account. This person is called an ads manager and they usually charge a small percentage of the budget being managed.

Do you know these pay-per-click buzz words?

  • Remarketing
  • Cost-per-click
  • Cost-per-acquisition
  • Display Ads
  • Search Ads
  • Audience targeting
  • Display networks
  • Bid Strategy
  • Ad schedules
  • Impressions
  • Ad rank
  • Landing page
  • Call to action
  • Click through rate
  • Negative Keywords
  • Longtail Keywords

What should I do if I want to get started with Google Ads?

If you want to get started using Google Ads just give our team a call. Ask us about how we cut the customer acquisition cost for a dental practice in half.


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300% Increase in Calls

When I started working with Local Rankings SEO, our calls from Google tripled in the first 2 months and it stayed it that way. Now Google is my top source of new patients next to referrals.

Thank you Local Rankings!

- Dr. Juan Fabrega

The Dental & Denture Care Center

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If I had known what this could do for my business before hand, I would have signed up when I OPENED the shop. Even now, in our slow summer months, some days we get twice the orders over last year. That happens about 2-3 times a week. Local Rankings SEO is a must have for my business.

- Rinda Mizelle

BloomTown Florist