Tobin Ventures LLC (“Company,” “we,” “us,” or “our”), doing business as Local Rankings SEO, operates the website https://localrankings.io (the “Site”). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, request a free audit, book a consultation, opt in to SMS messages, or otherwise interact with us.
By using the Site or providing us with information, you consent to the practices described in this policy.
1. Who We Are
Our website address is: https://localrankings.io. We are Tobin Ventures LLC, doing business as (DBA) Local Rankings SEO, a Florida-based local SEO and digital marketing agency helping businesses improve search rankings, increase lead volume from Google Maps, and AI-powered search results.
Legal Address: 5191 Cyril Dr, Dade City, FL 33523
2. Information We Collect
SMS / Text Message Data
When you opt in to SMS notifications via our checkbox consent on forms or other methods (written/verbal), we collect your phone number and a record of your consent (date, time, and method).
Information You Provide
When you request a free audit, book a consultation, or contact us, we collect the information you submit (typically your name, email address, phone number, and details about your business) so we can prepare your audit and respond to you. Booking is handled through our scheduling provider (GoHighLevel); details you enter there are stored in our client-management system.
Cookies We Use
We use a small number of cookies. Analytics cookies (Google Analytics 4 and Microsoft Clarity) help us understand how the site is used. See “Analytics & Measurement” below. A first-party “lr_cid” cookie stores an anonymous identifier so we can connect a booking you choose to make back to the page that brought you here. Our scheduling calendar and chat widget (GoHighLevel) may also set cookies needed to operate those features. You can clear cookies in your browser at any time, and the cookie notice on the site lets you opt out of analytics.
Analytics & Measurement
We use Google Analytics 4 and Microsoft Clarity to understand how visitors use this site (which pages they view, where they come from, and where they run into friction) so we can make it better. These tools set cookies and may collect aggregated usage data (Microsoft Clarity may also record anonymized session interactions such as clicks and scrolling). We also set a first-party “lr_cid” cookie: an anonymous identifier that lets us connect a booking you choose to make back to the page and source that brought you here, so we can measure what actually helps local businesses find us. None of this is sold or used to identify you personally.
You’re in control. We honor your browser’s Do Not Track and Global Privacy Control signals, and the cookie notice on the site lets you opt out of analytics at any time. Once you opt out, these tools are not loaded on your visits.
Third-Party Embedded Services
Our contact page embeds a scheduling calendar, and a chat widget appears site-wide, both provided by GoHighLevel (LeadConnector). When you interact with these, the provider may set cookies and process the information you enter in order to deliver the booking and messaging features. Their handling of that data is governed by their own privacy terms.
3. How We Use Your Information
We may send service-related SMS notifications to phone numbers that have provided prior express written or verbal consent. These messages are strictly limited to:
- Appointment reminders and confirmations
- SEO campaign status updates and ranking reports
- Service alerts (e.g., Google Business Profile issues, ranking changes)
- Account notifications and support communications
We will never send promotional or marketing SMS without separate consent. You may opt out at any time by replying STOP (or STOPALL). After opting out, you will receive one final confirmation message. Reply HELP for help. Message and data rates may apply. Message frequency varies.
Carriers are not liable for delayed or undelivered messages.
Age Restriction: You must be at least 18 years of age to participate in our messaging program. By providing your phone number and consenting to receive messages, you represent and warrant that you are 18 years or older (or have reached the age of majority in your jurisdiction) and are the account holder or have permission to receive messages on that number.
Local Rankings SEO operates as a DBA under Tobin Ventures LLC.
4. How We Share Your Information
No mobile phone number, opt-in consent data, or related information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services (e.g., customer service, SMS delivery providers) is permitted solely for the purpose of providing our services. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
5. How Long We Retain Your Data
We keep the information you submit (audit requests, booking details, and client records) for as long as needed to provide our services and to meet legal, tax, and security obligations, after which it is deleted or anonymized. Records of SMS consent are retained as required for compliance. Analytics data is retained according to the providers’ standard retention settings.
6. What Rights You Have Over Your Data
You can request a copy of the personal data we hold about you, or ask us to correct or delete it, subject to any records we are required to keep for legal, tax, or security purposes. You may also:
- Withdraw SMS consent at any time by replying STOP
- Opt out of analytics via the cookie notice, or your browser’s Do Not Track / Global Privacy Control signal
- Request access, correction, or deletion of your data
Contact us at [email protected] to exercise these rights.
7. Where Your Data Is Sent
Your information is processed in the United States by us and by the service providers we use to operate the site and our services (for example our scheduling, messaging, and analytics providers).
8. Security & Children’s Privacy
We use reasonable security measures to protect your data. Our Site is not directed to children under 13, and we do not knowingly collect data from children under 13.
9. Changes to This Privacy Policy
We may update this policy. The “Last Updated” date at the top will be revised. Continued use after changes constitutes acceptance.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Tobin Ventures LLC d/b/a Local Rankings SEO
5191 Cyril Dr
Dade City, FL 33523
Email: [email protected]
Phone: +1-727-607-3111